We build clear, private software.
An Estonian technology company building privacy-first consumer products. Our first app is Nanao, an AI skincare coach.
Nanao, your AI skincare coach
Nanao is a privacy-first mobile app that gives personalised skincare guidance. It learns your skin, decodes ingredients, builds routines and tracks progress over time, in plain and honest language.
Conversational coaching
Personalised guidance that adapts to your skin, in a simple back-and-forth.
Ingredient clarity
Decode what is in your products and understand what it actually does.
A private skin timeline
See your progress over weeks and months, kept private to you.
Hosted in the EU
Your data is stored on servers located in the European Union.
Fair by design
No hidden subscription and no dark patterns. Honest pricing, always.
Full data control
Export or delete your data whenever you want. It always stays yours.
What we stand for
We build with care: useful, honest, and respectful of your privacy by default.
Privacy-first
Personal data is hosted in the European Union. We minimise what leaves your device, and we never sell your information.
GDPR compliant
Clear consent, real access and deletion rights, and transparent processing. Built in from the start, not bolted on.
Crafted with care
A small, focused team that cares about doing things properly, from the product itself to the way we handle your data.
About the company
Whitecrystal OÜ is a private limited company registered in Estonia. We design thoughtful digital products for everyday wellbeing, starting with Nanao. We believe technology should be clear, trustworthy, and respectful of the people who use it.
For any question, whether general, press, or partnerships, you can reach us using the details opposite.
10115 Tallinn, Estonia